A Friend Indeed
The Winner Gives it All
Bob Basten is an imposing figure, even in his
wheelchair. The 6-foot-5 former Minnesota Viking served as president
and CEO of American Express Tax and Business Services before founding
Centerprise Advisors Inc. in Chicago, one of the country’s
largest and most successful accounting firms.

Bob Basten
uses charm, skill and drive to battle ALS.
But success on the football field and executive
board room was easy compared with conquering ALS. He was diagnosed
in 2002 at age 42, after a bothersome dropfoot sent him to the
doctor. For the first time in his life, Basten’s unrelenting
drive would make no difference. The degenerative disease would
take over his life.
And yet, Basten—true to form—refused
to accept his diagnosis without a fight. “I choose to play
to win, to live, to laugh, to focus on what I can control and
to work hard to try to make a difference,” he states. After
a trip to France and Italy with his family, consummate entrepreneur
Basten poured his energy into fund raising for ALS research.
Since creating the Playing To Win For Life Foundation
in 2002, along with co-founder Shelley Davis, they have directed
more than $375,000 from annual Walk4Life events in Minnesota,
benefit galas in Chicago, and other fund raisers around the country
to the Packard Center’s fight against ALS. The foundation
also served as the first sponsor of the Center’s annual
scientific symposium. “By combining the best researchers
along with a commitment to collaboration, the Packard Center is,
quite simply, the best bet for a cure,” Basten explains.
“We are proud to provide our support.”
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